Brands and partners
Work with the Fold
What it is
Each story takes one detail from the runway, traces what it connects to, and tells you why it matters now.
Read the Fold publishes on readthefold.studio, on Instagram at @read.thefold, and in The Letter, a newsletter sent every other Sunday. Stories cover news, shows, trends, craft and culture. Every story is written by The Editor.
Who reads it
People who look closely at clothes: fashion students and young designers, people working in the industry, and curious readers who want to know why a seam, a fabric or a silhouette is there. A young, design literate audience that saves and shares what it learns.
Audience figures and Instagram insights: stats on request.
Formats
- 01Instagram carouselA detail-led carousel on @read.thefold: the whole look, the close-up, what it connects to.
- 02ReelA short film on one detail or technique, with voiceover, cut for Instagram.
- 03Website storyA full Read the Fold story on readthefold.studio, built around one detail, with sources.
- 04The LetterA placement in the fortnightly newsletter, clearly marked, next to three details we chose.
- 05Craft and atelier visitsWe document how something is made: a technique, a material, a machine, the people behind it.
- 06Events and launchesCoverage of a presentation, exhibition or launch, through the detail that makes it worth seeing.
How we work
Partner content is always labelled. We only take on work that fits what Read the Fold covers, and the editorial view stays ours. We are happy to talk about rates, timing and custom ideas.
Contact
Tell us about the brand, the project and the dates. We reply within a few working days.